Amazon Ads has introduced a beta feature for Sponsored Display that allows US-based, self-service advertisers who do not sell on Amazon to optimize for lead generation. This update enables advertisers to collect customer leads instantly through lead generation ads, providing a new way to grow their business.
Key Features:
- Lead Generation Ads: Advertisers can now measure and optimize for leads to drive real business outcomes.
- Self-Service Tools: Creative building tools help populate privacy-compliant lead generation forms.
- Lead Metrics: Advertisers can review lead metrics and access customer lead information stored in Amazon Leads Manager, a privacy-safe database.
This update addresses the need for advertisers to quantify the impact of their lead generation efforts through Amazon Ads, enhancing their ability to drive incremental value from customer journey milestones.
