The AI Max "Sources" column has been added to the Search Term Report, providing insight into how traffic is matched to AI Max Searches. This update reveals the sources behind AI Max traffic, specifically showing landing pages, URL inclusions, and AI Max expanded matches.
What’s New?
- Google now shows the source of AI Max traffic:
- Landing pages and URL inclusions
- AI Max expanded matches
- Currently, only these two sources are identified.
How to Use This Data
- Landing pages & URL inclusions: Verify if the search terms align with your page content. If not, your URL coverage may be too broad, or your on-page content might need better keywords to help Google understand your offerings.
- AI Max expanded matches: These are algorithmic matches. Monitor their ROAS (Return on Ad Spend) and CPA (Cost Per Acquisition) compared to traditional keyword match types and evaluate their performance over time.
