The Search Engine Land Awards, established in 2015, annually honors exceptional marketers, providing them with exposure and recognition. The 2024 submission process is streamlined, but applicants must effectively tell their story. Applicants can benefit from advice from the 2024 judges:
Amy Hebdon, Founder of Paid Search Magic, suggests structuring the submission as a story with 'Before', 'During', and 'After' stages. Include images and data visualizations to illustrate the transformation and be specific about how the strategy solved the initial challenges.
Melissa Mackey, Director of Paid Search at Compound Growth Marketing, advises clearly stating the objectives of the campaign and detailing the strategy, tactics, and results. Visuals such as performance graphs can make the work stand out.
Barry Schwartz, Editor at Search Engine Land, emphasizes the importance of evidence like charts, analytics, and screenshots.
Sara Taher, SEO Manager at Digital Sisco, looks for sound logic, reasonable time frames, and ideally a creative approach or overcoming an obstacle.
Navah Hopkins, Brand Evangelist at Optmyzr, points out that award-winning entries explain the whys behind the hows and bring data to back up claims. Innovative thinking can distinguish an entry.
Celeste Gonzalez, SEO Strategist at RicketyRoo, advises being detail-oriented, outlining specific actions, and backing success with concrete data and evidence.
Olya Ianovskaia, Founder and Lead Consultant at MycoMinds SEO, looks for projects that are innovative in SEO and backed by data and numbers-driven insights.
Anu Adegbola, Paid Media Editor at Search Engine Land, suggests matching the metrics quoted in the premises and objective of the award entry to the results.
The Super Early Bird deadline to enter the 2024 Search Engine Land Awards is Friday, May 24.
