YouTube Tests 'Hype' Feature to Boost Video Rankings for Small Creators

June 26, 2024 at 1:16:59 PM

TL;DR YouTube is testing a “Hype” feature that lets viewers boost a video's ranking among other hyped videos, similar to Like and Share. Hypes don't affect YouTube’s search and discovery system. Only videos published in the last seven days by creators with fewer than 500,000 subscribers can be hyped. This feature aims to help smaller creators gain support and new audiences. It's being tested in Brazil, Taiwan, and Turkey.

YouTube Tests 'Hype' Feature to Boost Video Rankings for Small Creators

YouTube is experimenting with a new "Hype" feature that allows viewers to boost the visibility of a video among other hyped videos for that week. This feature is similar to the existing Like and Share functionalities but comes with specific constraints:

Key Details

  • Functionality: Hypes do not influence YouTube's search and discovery system.
  • Eligibility: Only videos published within the last seven days can be hyped.
  • Target Audience: The experiment is limited to YouTube Partner Program creators with fewer than 500,000 subscribers. The aim is to help smaller creators gain community support and reach new audiences.
  • Visibility: Hyped videos appear in an "Explore" section, separate from the Trending feed, possibly in the Home feed.

Testing Regions

  • Current Locations: Brazil, Taiwan, and Turkey.

It's unclear if Hypes are a paid action like Super Chat, Super Stickers, and Super Thanks. If they are, this could enhance both reach and financial support for creators and YouTube.

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