YouTube Tests 'Hype' Feature to Boost Video Rankings for Small Creators

June 26, 2024 at 1:16:59 PM

YouTube Tests 'Hype' Feature to Boost Video Rankings for Small Creators

YouTube is experimenting with a new "Hype" feature that allows viewers to boost the visibility of a video among other hyped videos for that week. This feature is similar to the existing Like and Share functionalities but comes with specific constraints:

Key Details

  • Functionality: Hypes do not influence YouTube's search and discovery system.
  • Eligibility: Only videos published within the last seven days can be hyped.
  • Target Audience: The experiment is limited to YouTube Partner Program creators with fewer than 500,000 subscribers. The aim is to help smaller creators gain community support and reach new audiences.
  • Visibility: Hyped videos appear in an "Explore" section, separate from the Trending feed, possibly in the Home feed.

Testing Regions

  • Current Locations: Brazil, Taiwan, and Turkey.

It's unclear if Hypes are a paid action like Super Chat, Super Stickers, and Super Thanks. If they are, this could enhance both reach and financial support for creators and YouTube.

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