YouTube celebrates 20 years of empowering creators to share their stories and build businesses, having paid out over $100 billion globally in the past four years. At Made on YouTube, new innovations were introduced to enhance creation, connection, and monetization for the next decade.
AI-Powered Creation Tools
YouTube Shorts now integrates Google DeepMind’s Veo 3 Fast, enabling creators to easily add video backgrounds, motion effects, props, and sound clips for free. AI-driven features like Edit with AI help transform raw footage into draft videos, while Speech to song converts dialogue into soundtracks. These tools aim to empower creativity without replacing creators.
Enhanced YouTube Studio Features
YouTube Studio is evolving into a comprehensive creative partner with new tools such as:
- Collaboration features to expand reach.
- Ask Studio, a conversational tool for channel optimization.
- A/B testing for video titles.
- Updates to the Inspiration Tab and auto-dubbing.
- An expanded likeness detection tool in open beta, helping creators manage AI-generated videos using their facial likeness.
Reinventing Content Formats
YouTube is upgrading live content experiences, which already engage over 30% of daily logged-in viewers, by introducing new ways to connect with fans, reach audiences, and monetize streams. Podcast creators gain tools to create engaging video clips and Shorts from episodes, with AI-generated customizable videos available for audio-only content.
Strengthening Artist-Fan Connections
YouTube Music introduces countdowns for new releases and pre-save options. Across YouTube, artists can reward top fans with exclusive merchandise, “thank you” videos, behind-the-scenes content, and other fan-exclusive materials to deepen engagement.
Facilitating Brand-Creator Partnerships
Updates to brand deals and Shopping features simplify collaborations, including the ability to add brand site links in Shorts. YouTube Shopping is expanding to more markets and merchants, with AI assistance to streamline product tagging, supporting stronger and more successful brand partnerships.
