YouTube has expanded its hype feature to 39 countries, including the US, UK, Japan, Korea, Indonesia, and India, allowing fans worldwide to support emerging creators. Hype lets viewers boost up to three videos per week from creators with under 500,000 subscribers by awarding points that help videos appear on a ranked leaderboard in the Explore menu. Smaller creators receive a bigger boost, with fewer subscribers translating to a higher bonus, enhancing their chances of being noticed.
Enhancements for Fans
- A dedicated hype button is now located under videos for easy support.
- Videos that are hyped display a "hyped" badge across YouTube.
- Users can filter their Home feed by the new "hyped" category.
- Notifications alert fans when a hyped video nears the leaderboard.
- Dedicated fans can earn a monthly hype star badge to showcase their support.
Enhancements for Creators
- Creators can track the number of hypes and hype points per video via the YouTube Studio mobile app.
- Video analytics now include a hype card and weekly recap in data stories.
Upcoming Features
YouTube plans to introduce leaderboards tailored to specific interests such as gaming and style. Additionally, users will soon be able to share when they hype a video to amplify its visibility.
This expansion aims to empower fans to discover and promote emerging talent, helping shape the future of YouTube.
