Google Merchant Center now allows users to manage and create new Google Ads campaigns directly. This update can be found under Marketing -> Ad Campaigns.
Key Features:
Overview Section: Displays all active Shopping and Performance Max (Pmax) campaigns, including daily budgets and metrics such as:
- Clicks
- Conversion
- Cost
- Cost/Conversion
Direct Management: Users can change campaign status, budget, name, feed label, and create new Pmax campaigns directly from this section.
Performance Insights: Users can select a time frame to gain insights into campaign performance, similar to a Google Ads Summary specifically for Shopping and Pmax campaigns.
