Why multicultural needs to be part of general marketing investments, especially for Gen Z

April 02, 2024 at 11:01:25 AM

Why multicultural needs to be part of general marketing investments, especially for Gen Z

Summary

A whitepaper by Direct Digital Holdings argues that multicultural marketing should not be a smaller, separate investment. It highlights the growing influence of multicultural communities on brand preferences, especially among Gen Z. The study reveals that 81% of Gen Z believe multicultural consumers significantly impact their brand choices, reflecting the increasing diversity in America.

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