Why Marketers Should Care About Google’s Potential HubSpot Acquisition

Summary

Alphabet, Google's parent company, is considering acquiring HubSpot for $30-40 billion, which would be its largest acquisition to date. The acquisition could diversify Alphabet's reliance on third-party data, giving it access to HubSpot's 205,000 business customers and their data. This could enhance Google Workspace's competitiveness against Microsoft 365 Office by adding inbound marketing capabilities. However, potential regulatory issues could pose challenges.