TikTok has announced a series of updates aimed at enhancing user privacy and advertising transparency. The changes, which took effect from June 30th, impact both users and advertisers on the platform.
Key updates for users include:
Restricted ad targeting for U.S. teens: Advertisers will no longer be able to use personalized targeting for users aged 13-17 in the United States. Only broad targeting options like location, language, and device information will be available.
Enhanced ad personalization controls: Users can now fine-tune their ad preferences, choosing to see more or fewer ads in specific categories.
"Disconnect Advertisers" feature: This allows users to prevent specific advertisers from using their off-TikTok data for personalized ads.
"Clear My Activity" option: Users can disconnect off-TikTok activity data shared by advertising partners from their account.
For advertisers, TikTok has introduced:
AI-generated content (AIGC) disclosure tool: Advertisers can now self-declare AI-generated ads, which will be labeled as such for users.
Improved data sharing troubleshooting: New resources to help advertisers ensure correct data sharing setup.
