TikTok has announced a collaboration with InMarket to provide advertisers with store visit and sales lift measurement solutions for their ad campaigns.
Key Features of the Partnership:
- Lift Conversion Index® (LCI): InMarket's solution to measure ad impact on consumer visits and sales
- Store Visit Conversion Tracking: Monitors user visits to physical stores after TikTok ad exposure
- Retail Sales Lift Attribution (RSA): An add-on feature to measure sales lift using credit and debit card transaction data
Benefits for Advertisers:
- Measure full-funnel customer journey from ad impressions to in-store visits and purchases
- Compare visitation rates between ad-exposed groups and control groups
- Access to sales attribution metrics for a holistic view of campaign performance
Early Results:
- 121 out of 126 measured campaigns showed statistically significant lift in retail and dining categories
- TikTok performance was 1.2x higher than the LCI Incremental Lift benchmark
Availability:
Advertisers interested in measuring incremental visits and sales driven by TikTok can contact their TikTok account team for more information.
This partnership aims to provide TikTok advertisers, especially those with physical storefronts, more comprehensive insights into the real-world impact of their digital advertising efforts.
