TikTok has launched a new feature called Automatic Placement, designed to optimize ad delivery across multiple platforms and applications. This feature is similar to Meta Ads' Advantage+ placements (formerly known as automatic placements), offering TikTok advertisers a comparable tool for optimizing ad distribution.
How It Works
Automatic Placement uses advanced algorithms to find the best combination of placements for ads. This cross-platform approach expands ad visibility while allowing advertisers to set up campaigns in one go, with ongoing optimization. The system uses smart calculations to deliver the best combination of ad placements across all available apps.
Placement Options
Advertisers have two main choices for ad placement:
Automatic Placement: Includes all available placements to offer the best results for ads.
Manual Placement: Allows advertisers to choose specific apps for ad delivery. Options include:
- TikTok: For placement on TikTok advertising objectives.
- Global App Bundle: Places ads on emerging apps like CapCut and Fizzo.
- Pangle: TikTok's ad network that reaches users across top local publishers.
Benefits for Advertisers
The feature aims to maximize audience reach by targeting the right viewers across multiple touchpoints. It also focuses on improving cost efficiency, aiming to achieve more cost-effective conversions. For advertisers, this means simplified management with reduced need for manual optimization of placements.
TikTok's internal tests in April 2024 showed promising results. 65% of test cases demonstrated improved Cost Per Acquisition (CPA), while budget utilization increased by 14%.
Availability
Automatic Placement is now available for advertisers to use in new ad group setups on TikTok's advertising platform. This update reflects TikTok's efforts to enhance its advertising tools and provide more efficient options for advertisers to reach their target audiences across multiple platforms.
