Threads has introduced a new feature that allows users to see how many times their posts have been viewed. The view count can be accessed on mobile by tapping on a post and looking for the count near the top of the screen.

Inspired by Elon Musk's X project, Threads has introduced view counts on individual posts. This feature allows users to see the number of times their posts have been viewed, providing a broader understanding of their reach and engagement. Instagram and Threads chief, Adam Mosseri, believes this is crucial for users to comprehend their Threads reach beyond basic engagement statistics.

However, the view counts metric has been criticized as potentially harmful rather than a growth driver. While it can reveal that more people are seeing your posts than anticipated, it may also show that many viewers find them unengaging. This could be discouraging, especially if a post garners thousands of views but no likes.

The view count measures the attention a post gets, which could motivate users to post more engaging content. However, since most social media users never post or engage, this could be more of a disincentive than a driver of activity.

Despite the criticism, some users might find this feature beneficial, especially those seeking to build their presence as it provides more information to improve their strategy. The value of this feature ultimately depends on individual perspectives.

The view count indicates the number of times a post has been viewed.