Meta has introduced a new image tagging capability to Threads, adding another fundamental social media feature to the platform's growing functionality set.
The new tagging system follows a familiar pattern: users can tap the person icon located at the bottom left of a photo in the composer, then tap directly on the photo. They can either search for specific profiles or select from suggested accounts in the menu.
This update represents Threads' continued evolution as it works to match standard social media functionalities. The image tagging feature joins the platform's expanding set of basic social media tools, signaling Meta's commitment to developing Threads into a full-featured social platform.
The new tagging capability opens up several potential business use cases on the platform:
- Influencer Collaborations: Easier attribution and mention of partnership content
- Brand Mentions: Direct linking to brand profiles in visual content
- Affiliate Marketing: Simplified product and brand tagging in promotional content
The feature also serves casual users who want to tag friends in shared content, including AI-generated images, adding another layer of social interaction to the platform.
