Display & Video 360

DV360 Structured Data Files QA Format Now Generally Available

August 09, 2024 at 8:16:29 AM

TL;DR Google has announced that the Structured Data Files (SDF) QA format is now generally available. Initially released in open beta on May 30, 2024, the QA format allows users to download SDFs for Line Item and YouTube Ad Group resources using human-readable values instead of numeric IDs. These read-only files, available in SDF v6 and later, can be accessed via the Display & Video 360 interface or API v3.

DV360 Structured Data Files QA Format Now Generally Available

The promotion of the Structured Data Files (SDF) QA format to general availability is announced. Initially released in open beta on May 30, 2024, the QA format allows downloading SDFs for Line Item and YouTube Ad Group resources using human-readable values instead of numeric IDs, facilitating easier bulk review of resource settings in Display and Video 360. These read-only QA format files cannot be uploaded to modify or create Display & Video 360 resources.

New File Types

Line Item - QA
YouTube Ad Group - QA

These are available in SDF v6 and later and can be downloaded via the Display & Video 360 interface or Display & Video 360 API v3 by:

Using FILE_TYPE_AD_GROUP_QA or FILE_TYPE_LINE_ITEM_QA FileType values in a ParentEntityFilter
Providing relevant IDs to new lineItemQaIds and adGroupQaIds fields in an IdFilter

Information and recommendations are added to the existing Bulk Tools guide to help decide if the SDF QA format is suitable for your integration.