Sponsored Display Category & ASIN Targeting Now Supports Negative Branding

Negative Product and Brand Targeting in Sponsored Display Category & ASIN targeting is a feature that allows advertisers to exclude specific products or brands from their ad campaigns. This helps to prevent ads from being matched with branded products that are less likely to provide incremental sales lift for non-branded customers.

Negative Product and Brand Targeting is considered a game changer for Amazon sellers because it addresses the issue of ads being matched with branded products, which often do not contribute to incremental sales for non-branded customers. By using this targeting option, sellers can focus their ad spend on reaching potential customers who are more likely to be interested in non-branded products, potentially increasing the effectiveness of their advertising campaigns and driving more incremental sales.

To identify actual matched products in Sponsored Display Category & ASIN campaigns, advertisers would need to dig into reporting. Detailed reports provide insights into which products the ads are being matched with, allowing sellers to make informed decisions about their targeting strategies and optimize their campaigns for better performance.