Keith Hamann, MBA

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Sponsored Display Category & ASIN Targeting Now Supports Negative Branding

Sponsored Display Category & ASIN Targeting Now Supports Negative Branding

1 years ago

Sponsored Display Category & ASIN targeting now includes Negative Product and Brand Targeting. This addresses the issue of matched products often being branded, which didn't provide incremental Sales Lift for Non-Branded Customers. This change is significant for those seeking to boost incremental sales.

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