OOB % & Estimated Missed Sales Now Displayed in Budget Column

In the Budget column, the OOB % (Out Of Budget percentage) and Estimated missed sales numbers provide insights into how often the budget for a campaign was insufficient and the potential sales that were missed as a result. This information helps advertisers understand the impact of their budget on campaign performance and opportunities for increased sales.

You can find the OOB % & Estimated missed sales numbers in the Budget column of your Amazon advertising campaign dashboard. This feature allows advertisers to monitor and adjust their budgets to optimize ad performance and minimize missed sales opportunities.