DV360 API Update Brings New Cost-Per-View Goals and Advanced Brand Safety Features

October 23, 2024 at 5:29:24 AM

TL;DR Google's latest update for the Display & Video 360 (DV360) API introduces cost-per-view performance goals, connected devices targeting, and enhanced targeting options. SDF v8 (beta) is launched with generation and download capabilities, while SDF v5.5 is deprecated. New Adloox brand safety settings and expanded third-party verifier targeting options are added. Advertisers should update their client libraries to access these features.

DV360 API Update Brings New Cost-Per-View Goals and Advanced Brand Safety Features

Google has released its latest update for the Display & Video 360 (DV360) API, introducing new features and improvements to enhance digital advertising capabilities.

Key Updates

New Performance Goals and Targeting

  • Implementation of cost-per-view performance goals
  • Added support for connected devices targeting
  • Enhanced targeting options for advertisers

Structured Data Files (SDF) Improvements

  • Introduction of SDF v8 (beta)
  • Generation and download capabilities for SDF v8
  • Limited partner access during beta phase
  • Official deprecation of SDF v5.5

Enhanced Brand Safety

  • New Adloox brand safety settings
  • Expanded third-party verifier targeting options

Implementation Notes

Advertisers and agencies using the DV360 API are advised to update their client libraries to the latest version to access these new features. The update maintains backward compatibility while introducing these new capabilities.

For detailed technical documentation and implementation guidelines, users can refer to the official Display & Video 360 API release notes.

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