Google has released its latest update for the Display & Video 360 (DV360) API, introducing new features and improvements to enhance digital advertising capabilities.
Key Updates
New Performance Goals and Targeting
- Implementation of cost-per-view performance goals
- Added support for connected devices targeting
- Enhanced targeting options for advertisers
Structured Data Files (SDF) Improvements
- Introduction of SDF v8 (beta)
- Generation and download capabilities for SDF v8
- Limited partner access during beta phase
- Official deprecation of SDF v5.5
Enhanced Brand Safety
- New Adloox brand safety settings
- Expanded third-party verifier targeting options
Implementation Notes
Advertisers and agencies using the DV360 API are advised to update their client libraries to the latest version to access these new features. The update maintains backward compatibility while introducing these new capabilities.
For detailed technical documentation and implementation guidelines, users can refer to the official Display & Video 360 API release notes.
