Microsoft Ads Enhances Platform with AI, Targeting, and Privacy Features

August 07, 2024 at 8:28:44 AM

TL;DR Microsoft Advertising enhances its platform with new AI, targeting, and privacy features. Performance Max campaigns gain brand exclusions and auto-generated asset settings. AI-powered video content creation expands with Copilot. Third-party ad verification is available via Integral Ad Science. Multimedia Ads support global ad customizers. LinkedIn targeting expands to 27 markets. Similar Audiences feature goes nearly global. Shopping campaign setup becomes more efficient.

Microsoft Ads Enhances Platform with AI, Targeting, and Privacy Features

Microsoft Advertising has unveiled a comprehensive set of updates to its platform, focusing on enhancing advertiser capabilities, expanding reach, and addressing privacy concerns. These updates, announced in August 2024, reflect Microsoft's commitment to innovation and responsiveness to advertiser needs in the ever-evolving digital marketing landscape.

The new features and improvements span various aspects of the platform, from advanced campaign controls to AI-powered content creation and expanded targeting options. These updates are designed to help advertisers create more effective campaigns, reach their target audiences more precisely, and navigate the complex world of digital advertising with greater ease and efficiency. Let's dive into the key updates:

Performance Max Campaigns Gain New Controls

Microsoft has added brand exclusions and campaign-level auto-generated asset settings to Performance Max campaigns. These updates allow advertisers to have more granular control over where their ads appear and how their assets are generated, potentially improving campaign performance and brand safety.

Performance Max Campaigns Gain New Controls

AI-Powered Video Content Creation Expands

Copilot in Microsoft Advertising now offers AI-generated recommendations for video ads, extending its asset recommendation capabilities beyond search, native, and display formats. Advertisers can generate new recommendations for video ads by simply inputting their landing page URL, view suggestions inline during ad creation, and easily edit and refine these AI-generated assets.

AI-Powered Video Content Creation Expands

Third-Party Ad Verification Introduced

Through a collaboration with Integral Ad Science (IAS), Microsoft now provides third-party verification reporting across its advertising inventory. This includes actionable insights such as viewability, time in view, percent completed, invalid traffic rate, and brand safety pass and fail rate. The feature covers desktop, mobile web, and in-app environments for display, video, native, and CTV campaigns.

Third-Party Ad Verification Introduced

Multimedia Ads Now Support Global Ad Customizers

Ad customizers for Multimedia Ads have been rolled out globally, allowing advertisers to create dynamic, tailored ad variations across all markets and languages. This feature enables the creation of hundreds of ad variations effortlessly, incorporating elements like location callouts, countdown customizers, and dynamic text parameters for more relevant and impactful messaging.

Multimedia Ads Now Support Global Ad Customizers

Inline Editing Streamlines Ad Management

A new feature enables quick edits of text assets in Responsive Search Ads and Multimedia Ads directly within the reporting interface. This improvement allows advertisers to modify assets without navigating to the creation workflow, significantly streamlining the ad management process.

Inline Editing Streamlines Ad Management

LinkedIn Targeting Expands to New Markets

LinkedIn targeting capabilities are now available in 27 markets, up from the previous six. This expansion allows advertisers to target audiences based on company, job function, industry, job title, and company size across a broader geographical range, including countries in North and South America, Europe, Africa, and Asia-Pacific.

Similar Audiences Feature Goes Nearly Global

Microsoft has rolled out Similar Audiences to all its advertising markets except China. This feature helps advertisers find new prospects with characteristics similar to their best customers, potentially driving more conversions and expanding reach.

Shopping Campaign Setup Becomes More Efficient

An enhanced setup workflow for Shopping campaigns reduces creation time by 10-15%. This streamlined process simplifies campaign creation in the user interface, allowing advertisers to get their shopping campaigns up and running more quickly and efficiently.

Shopping Campaign Setup Becomes More Efficient

UET Consent Mode Addresses Privacy Concerns

Universal Event Tracking (UET) consent mode gives advertisers control over cookie storage based on user consent status. This feature enhances privacy capabilities for UET, allowing advertisers to adjust first and third-party cookie access based on the consent status of users, particularly important for markets where consent is enforced.

These updates demonstrate Microsoft's commitment to improving advertiser tools, expanding reach, and addressing privacy concerns in the evolving digital advertising landscape.

Have more questions on this topic? Ask our AI assistant for in-depth insights.

Read more from sources πŸ‘‡

The Only Digital Marketing Feed You'll Ever Need.

Stay informed your way. Tailored updates when and how you want them. 100% Free.

10,000+ Users

500+ Sources

1000+ Tools

Or

Related Posts

Microsoft Edge Launches Ad Selection API Preview for Privacy-Focused Advertising

Microsoft Edge Launches Ad Selection API Preview for Privacy-Focused Advertising

Microsoft Advertising
Microsoft Advertising

Official Source

Official Source

Microsoft Advertising is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Audit your GA4 account in Minutes

Audit your GA4 account in Minutes

Sponsored
GA4 Auditor
GA4 Auditor

Verified Sponsor

Verified Sponsor

GA4 Auditor is a Verified Sponsor. Want to get featured here? Contact us.

Verified Sponsor
Microsoft Ads Expands Performance Max Features and Introduces New Bidding Options

Microsoft Ads Expands Performance Max Features and Introduces New Bidding Options

Microsoft Advertising
Microsoft Advertising

Official Source

Official Source

Microsoft Advertising is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Microsoft Enhances Copilot with New Ad Features and Improved Performance

Microsoft Enhances Copilot with New Ad Features and Improved Performance

Microsoft Advertising
Microsoft Advertising

Official Source

Official Source

Microsoft Advertising is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Microsoft Launches Self-Serve Targeting for Gaming and Xbox Ads

Microsoft Launches Self-Serve Targeting for Gaming and Xbox Ads

Microsoft Advertising
Microsoft Advertising

Official Source

Official Source

Microsoft Advertising is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Microsoft Ads Streamlines Google Merchant Center Import with New Feed Label Support

Microsoft Ads Streamlines Google Merchant Center Import with New Feed Label Support

Microsoft Ads
Microsoft Ads

Official Source

Official Source

Microsoft Ads is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Microsoft Ads Rolls Out Major Updates for Efficiency and Relevance Trending ️‍πŸ”₯

Microsoft Ads Rolls Out Major Updates for Efficiency and Relevance

Microsoft Advertising
Microsoft Advertising

Official Source

Official Source

Microsoft Advertising is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Microsoft Automated Bidding Now Available in Search Ads 360 Bid Strategies Trending ️‍πŸ”₯

Microsoft Automated Bidding Now Available in Search Ads 360 Bid Strategies

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source

Related Tools

GA4 Auditor logo

GA4 Auditor

Verified Tool

Verified Tool

GA4 Auditor is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Automated GA4 audits with actionable insights

Get Featured Here

Showcase your tool in this list.

Contact Us
Lunio logo

Lunio

Protect your ad spend from invalid traffic

Ad Management
TrueClicks logo

TrueClicks

Automated PPC audits, monitoring, optimization

Ad Management
EDEE logo

EDEE

PPC budget management and optimization

Ad Management
Amanda AI logo

Amanda AI

Autonomous AI for digital marketing optimization

Ad Management
Dotidot logo

Dotidot

Automate marketing tasks for better performance

Ad Management
Adalysis logo

Adalysis

Automate and optimize PPC campaigns with ease

Ad Management
Optmyzr logo

Optmyzr

Automate, optimize, and report on PPC campaigns

Ad Management
Adpulse.app logo

Adpulse.app

Effortless PPC management for digital agencies

Ad Management
Shown logo

Shown

Effortless ad optimization on all major platforms

Ad Management

Get Featured Here

Showcase your tool in this list.

Contact Us