Meta Updates Audience Controls: Now Applies to All Ad Campaigns Except Advantage+ App

Meta is rolling out an update that allows the audience controls defined in your Ad Account Settings to apply to all campaigns for the ad account, with the exception of Advantage+ app campaigns. These controls include location and minimum age limits, which, once set, will apply to all ad sets within the account.

To set audience controls in Meta Ad Account Settings, you can define location and minimum age limits. These settings will then apply account-wide to all ad sets, meaning you can add or exclude locations and set a minimum age for your business's advertisements, especially if you are advertising age-restricted goods or services.

Businesses should be cautious when limiting their audience account-wide because it is only necessary in situations where they cannot serve people in certain locations or under a certain age. Limiting your audience unnecessarily can restrict the reach of your ads and is not advised unless it's essential for compliance with legal restrictions or business capabilities.