Jon founded Jon Loomer Digital in 2011 to help businesses leverage impactful social media strategies. Within 17 months, his self-branded website garnered 4 million page views. In 2013, JonLoomer.com was named one of Social Media Examiner's Top 10 Social Media Blogs. Offline, he specializes in Facebook Business Coaching. Previously, he was VP of Strategic Marketing at the American Cancer Society and Senior Manager of Fantasy Games for the NBA, where he pioneered digital and social media initiatives.
1 years ago
Meta's update applies audience controls, including location and minimum age limits, to all ad sets, not just Advantage+ Shopping Campaigns. These controls, once set in Ad Account Settings, cannot be overridden during ad set creation. The feature is useful for businesses with location or age restrictions, but shouldn't be used to profile 'ideal' customers.
Marketing Auditor simplifies your audit process, letting you generate comprehensive, white-label reports in just a few clicks. Save over 10 hours per report while analyzing 200+ data points and delivering 50+ pages of actionable insights. Customize reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides to showcase your expertise.
1 years ago
Meta's new ad preview design features everything equally in two columns, with filters at the top for all, feeds, in-stream ads for videos and reels, search results, stories and reels, apps and sites, right column and search results. Problems are displayed on the far right, with the Advanced Preview option still available. This isn't a major overhaul, but a different approach.
