Jon founded Jon Loomer Digital in 2011 to help businesses leverage impactful social media strategies. Within 17 months, his self-branded website garnered 4 million page views. In 2013, JonLoomer.com was named one of Social Media Examiner's Top 10 Social Media Blogs. Offline, he specializes in Facebook Business Coaching. Previously, he was VP of Strategic Marketing at the American Cancer Society and Senior Manager of Fantasy Games for the NBA, where he pioneered digital and social media initiatives.
1 years ago
Meta's update applies audience controls, including location and minimum age limits, to all ad sets, not just Advantage+ Shopping Campaigns. These controls, once set in Ad Account Settings, cannot be overridden during ad set creation. The feature is useful for businesses with location or age restrictions, but shouldn't be used to profile 'ideal' customers.
Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.
1 years ago
Meta's new ad preview design features everything equally in two columns, with filters at the top for all, feeds, in-stream ads for videos and reels, search results, stories and reels, apps and sites, right column and search results. Problems are displayed on the far right, with the Advanced Preview option still available. This isn't a major overhaul, but a different approach.
