Meta has launched new generative AI features aimed at helping businesses create more engaging ad content on Facebook and Instagram. These updates allow advertisers to automate parts of the ad creation process, using their brand products and guidelines as inspiration. This automation can save advertisers time, allowing them to focus on other non-automatable account management tasks.
The update includes two main features:
Image Generation: Advertisers can create complete image variations inspired by their original ad creative. This includes different backgrounds, text overlays, and adjustments to the products shown.
Text Generation: Meta's AI will suggest ad headlines and body text that align with an advertiser's brand voice and key selling points from previous campaigns.
By integrating these generative AI tools under Advantage+ creative, Meta aims to streamline the ad creation journey from ideation to optimization. This promises faster workflows and improved results for advertisers.
Meta plans to roll out these new features globally by the end of the year, as part of its strategy to leverage AI to enhance ad relevance and performance across its applications.
