Advantage+ Audience has been updated to include the creation and use of Saved Audiences. This feature is still being rolled out and may not be available for all ad accounts. If available, a Save Audience button will appear at the bottom of Advantage+ Audience.
Meta's AI-powered targeting option attempts to find your audience based on pixel activity, conversion history, and ad engagement. Advertisers can provide targeting suggestions that Meta will initially prioritize.
After entering Audience Controls and audience suggestions, users can save their audience. The next time an ad set is created, users can select their Saved Audience from the dropdown in Audience Controls.
All updates will be consolidated in one Audience section, eliminating the need for separate boxes for Audience Controls and Advantage+ Audience.
Users can also select Saved Audiences that were created without Advantage+ Audience. Upon selection, a message stating "Your audience has been updated to Advantage+ Audience" will appear.
The addition of Saved Audiences to Advantage+ Audience is a significant enhancement, providing users with more flexibility and convenience.
