Meta Advantage+ Unveils New Setup for Shopping Campaigns: Bug or New Standard?

The new setup for Meta Advantage+ shopping campaigns includes several features that mirror the configuration of a standard Sale objective campaign. These features are:

• Multiple AdSets within a single ASC campaign
• Flexible audience settings for each AdSet, including options for exclusions
• Flexible placement settings at the AdSet level, also with options for exclusions

The new setup for Meta Advantage+ shopping campaigns seems like a bug because it is a significant departure from the configurations that users are accustomed to. The changes are so substantial that they alter the fundamental nature of ASC campaigns, leading to the belief that it might not have been an intentional update by Meta.

No, the new setup for Meta Advantage+ shopping campaigns is not available in all accounts. It has been observed in only one of the accounts managed by the user who reported this change. It is unclear whether this setup is being tested or rolled out more broadly.