Meta Ads has updated its sitelink policy, requiring advertisers to include a minimum of four sitelinks instead of the previous three-link requirement.
Changes in Requirements
- New minimum: 4 sitelinks
- Previous minimum: 3 sitelinks
- Implementation: Mid-October 2023
- Scope: All ad campaigns using sitelinks
Performance Implications
Display Requirements
- Ads need 4 sitelinks to display properly
- Fewer sitelinks may result in:
- Non-display of sitelinks
- Reduced click potential
- Lower engagement
Recent Performance Data
- Increased visibility on mobile devices
- Higher traffic through sitelinks
- Improved tracking in Google Analytics
Recommended Steps
For Advertisers
- Check existing campaigns
- Add fourth sitelink where needed
- Test sitelink functionality
- Monitor performance
Optimization Tips
- Use relevant landing pages
- Maintain consistent messaging
- Track performance metrics
- Adjust underperforming links
This update reflects Meta's effort to enhance ad navigation options and improve user engagement through sitelinks.
