Key Events Are Live in Google Analytics 4

Google Analytics 4 has introduced several new features related to Google Ads. One notable change is the terminology update from 'conversions' to 'key events' within Google Analytics, while 'conversions' will still be used in Google Ads. Additionally, any 'key event' identified in Google Analytics can be set as a 'conversion' within Google Ads for reporting and bidding purposes.

Google has made a strategic decision to change the terminology from 'conversions' to 'key events' within Google Analytics. Although the specific reasons behind this change have not been detailed in the text, it could be part of an effort to streamline the analytics process and make a clearer distinction between the actions tracked within Google Analytics and those used for conversion tracking in Google Ads.

To use 'key events' from Google Analytics in Google Ads, you would first identify these events within Google Analytics. Once identified, you can then set them as 'conversions' in Google Ads, which allows you to include them for reporting and bidding purposes, enhancing your ad performance tracking and optimization strategies.