Google Analytics has introduced enhancements for quicker insights and improved attribution.
Reports Snapshot
The Reports snapshot section now features pre-built templates that focus on user behavior, sales and revenue, and marketing performance. This update allows users to spend less time creating custom reports and more time utilizing the data. Additionally, the card library has been updated for easier card discovery.
Aggregate Identifiers
Aggregate identifiers are now being utilized for attribution in Google Analytics, resulting in more accurate attribution for paid Google Ads traffic within the reports.
