Google has rolled out several important updates to its Analytics platform, focusing on improving data interpretation and troubleshooting capabilities for users. These changes aim to make analytics data more actionable and help users identify and resolve tracking issues.
Percentage Values Added to Report Tables
Google Analytics has introduced percentage values to each row across all detailed reports in both the "Reports" and "Ads" modules. This enhancement helps users better understand the weight and significance of individual rows in comparison to the total value, making data interpretation more intuitive and contextual.
Missing Session Start Notification
When a report displays a high rate of missing session_start events, Google Analytics will now show an informative icon with additional details. Users can interact with this icon to:
- Understand the specific issue detected
- Learn about potential causes
- Access links to more comprehensive information
- Find guidance on resolving the issue for future data collection
This feature helps address a common tracking problem that can significantly impact data accuracy and reporting.
High "Not Set" Rate Notification
Similarly, Google Analytics now displays an information icon when reports show a high rate of (not set) values. This notification system helps users identify data collection gaps that might otherwise go unnoticed. When interacting with the icon, users will receive:
- Clear explanation of the detected issue
- Information about what causes high rates of undefined values
- Links to additional resources
- Steps to resolve the issue and improve data quality
These updates reflect Google's ongoing commitment to improving the usability and reliability of their analytics platform, helping marketers and analysts work with more complete and accurately represented data.
