Google has enhanced Google Analytics 4 (GA4) by expanding filter match types in the Explore section. Users can now utilize various match types for item-scoped dimensions and the Audience dimension. Previously limited to "exactly matches," users can now filter using options like "contains," "begins with," "ends with," and more. This update improves analysis capabilities and streamlines workflows for examining multiple items or product categories.
Microsoft has launched a new Conversion Map feature in Microsoft Clarity, enhancing insights into user behavior and purchase patterns. Analysts can examine specific web page areas for their contribution to purchases and edit multiple sections simultaneously. The feature integrates with major analytics platforms like Google Ads and GA4, improving analytical capabilities. It also helps businesses identify website areas needing optimization to boost conversion rates.
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Now in GA4's Advertising section, a new feature named Conversion Performance has been discovered. This feature, which is gradually being rolled out, includes data from March 15 onwards. The report is a pre-made detail report showing the count of conversions, allowing users to select conversions shared with a Google Ads account and evaluate their performance.
