Enrico Pavan | Swipe Insight

Microsoft Clarity Launches Conversion Map Feature for Enhanced User Insights

1 months ago

Microsoft has launched a new Conversion Map feature in Microsoft Clarity, enhancing insights into user behavior and purchase patterns. Analysts can examine specific web page areas for their contribution to purchases and edit multiple sections simultaneously. The feature integrates with major analytics platforms like Google Ads and GA4, improving analytical capabilities. It also helps businesses identify website areas needing optimization to boost conversion rates.

New Conversion Performance Report Now Available in GA4's Advertising Section

11 months ago

Google Analytics

Now in GA4's Advertising section, a new feature named Conversion Performance has been discovered. This feature, which is gradually being rolled out, includes data from March 15 onwards. The report is a pre-made detail report showing the count of conversions, allowing users to select conversions shared with a Google Ads account and evaluate their performance.

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