Introducing GA4 Dataform: Transforming GA4 BigQuery Exports into User-Friendly Tables

GA4 Dataform is an open-source Google Cloud Dataform project that transforms GA4 raw data exports into user-friendly and modular BigQuery tables. It works by taking the raw data from GA4 and processing it to create tables that are easier to understand and use. These tables include last-click attribution models for sessions and events, and the project also allows for the development of custom attribution models.

To deploy GA4 Dataform, you can follow the deployment guide provided in the GitHub repository. The guide will walk you through the necessary steps to set up and start using GA4 Dataform with your GA4 BigQuery exports. You can find the deployment guide at the following URL: Deployment Guide.

You can find the GA4 Dataform project on GitHub by visiting the repository at this URL: GitHub Repository. Here you can access all the details, documentation, and code necessary to use and contribute to the project.