The GA4 Dataform is a new open-source solution designed to transform GA4 raw data exports into user-friendly and modular BigQuery tables. This Google Cloud Dataform project is particularly useful for those struggling with GA4 BigQuery exports.
Key features of the GA4 Dataform include:
- Providing last-click attribution models for sessions and events.
- Assisting in the development of custom attribution models.
For more information and detailed instructions, the following resources are available:
The GA4 Dataform is a valuable tool for those involved in Google Ads, Google Analytics, Measurement, Data Analytics, Marketing Analytics, and MarTech.