Summary
Internet advertising revenues hit a record high of $225 billion between 2022 and 2023, growing by 7.3% YoY, despite economic uncertainties, according to the IAB/PwC Internet Advertising Revenue Report: Full Year 2023. Now in its 28th year, the report is a benchmark for US advertising revenue across digital platforms. It provides insights into various digital platforms including video, audio, social media, and retail media.
