IAB

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Internet Advertising Revenue Hits Record $225B in 2023, IAB/PwC Report Reveals

1 years ago

Internet advertising revenues hit a record high of $225 billion between 2022 and 2023, growing by 7.3% YoY, despite economic uncertainties, according to the IAB/PwC Internet Advertising Revenue Report: Full Year 2023. Now in its 28th year, the report is a benchmark for US advertising revenue across digital platforms. It provides insights into various digital platforms including video, audio, social media, and retail media.

Automate Meta Ads Creative Generation and Uploading

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Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.