Instagram to Offer Early Access to New Features for Users

Instagram is testing a new 'Early Access' menu item in the back-end code of the app. This feature would enable users to sign-up to beta test upcoming projects. The option is shared by app researcher Alessandro Paluzzi and is likely to become part of Meta's 'Meta Verified' paid subscription package.

The 'Meta Verified' subscription package, released last year by Meta, allows users to purchase a blue checkmark for their account along with various add-on features for $14.99 per month for individuals. One of these add-on elements is 'Exclusive Features,' which currently includes unique stickers only available to paying users. It may also incorporate early access to beta features.

The 'Early Access' feature might be part of Meta Verified to serve as an added incentive to drive sign-ups for the subscription package. Meta has been expanding its verified business packages, suggesting a good level of interest in the initial offering. This expansion aims to bring in more revenue by offering more options for brands willing to pay a monthly fee.

Signing up for Meta’s beta testing program allows users to test some Instagram features ahead of their official release. This could be an expansion of the current initiative, providing users with early access to new features and giving them a chance to provide feedback before the features are widely released.

There is criticism regarding paying for verification on Meta because it dilutes the value of what the checkmark indicator was originally designed to represent. The checkmark was meant to signify authenticity and credibility, but allowing users to purchase it could undermine its significance. However, if people are willing to pay and the add-ons are relatively low maintenance, it makes sense for Meta to expand its Verified offerings to generate more revenue.