Instagram Tests Public Share Counts on Posts

July 01, 2024 at 6:12:26 AM

TL;DR Instagram is testing the display of public share counts on posts, showing them alongside likes, comments, and shares. This metric, emphasized by Instagram head Adam Mosseri, highlights the importance of content sharing. As Instagram focuses more on shares, creators and brands should monitor and consider this metric for reaching new audiences. Creators may adjust their strategies to encourage post sharing over other interactions like likes or comments.

Instagram Tests Public Share Counts on Posts

Instagram is experimenting with displaying public share counts on posts, making this metric visible alongside likes, comments, and shares. This change underscores the importance of the send rate, a metric highlighted by Instagram head Adam Mosseri, which measures how often a post is shared relative to its reach. Instagram's focus on content sharing includes features encouraging creators to share posts with friends.

Importance of Share Counts

  • Send Rate: A key metric indicating the frequency of post shares relative to reach.
  • Content Sharing Features: Instagram is testing features to promote sharing, such as prompts for creators to share posts with friends.

Implications for Creators and Brands

  • Monitoring Shares: Creators should track how often their content is shared.
  • Brand Collaborations: Brands should consider share counts when evaluating potential partners, especially for campaigns aimed at reaching new audiences.

Creators might start encouraging viewers to share posts with friends, rather than just liking, saving, or commenting.

Have more questions on this topic? Ask our AI assistant for in-depth insights.

Read more from sources πŸ‘‡

Lindsey Gamble
Lindsey Gamble

Top Creator

Top Organic Social Creator

Lindsey Gamble is a Top Organic Social Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Organic Social Creator
- Instagram is testing the display of public share counts on posts, showing them alongside likes, comments, and shares. Th... Visit Source Open external source URL

The Only Digital Marketing Feed You'll Ever Need.

Stay informed your way. Tailored updates when and how you want them. 100% Free.

10,000+ Users

500+ Sources

1000+ Tools

Or

Related Posts

Marketing Workflows Powered by AI

Marketing Workflows Powered by AI

Featured
Markifact
Markifact

Verified Sponsor

Verified Sponsor

Markifact is a Verified Sponsor. Want to get featured here? Contact us.

Verified Sponsor
 Instagram Introduces 2x Speed Option for Reels Playback

Instagram Introduces 2x Speed Option for Reels Playback

Instagram
Instagram

Official Source

Official Source

Instagram is a Official Source. The source has been verified by Swipe Insight team.

Official Source
 Instagram Discontinues Notes Feature for Feed Posts and Reels

Instagram Discontinues Notes Feature for Feed Posts and Reels

Mosseri
Mosseri

Official Source

Official Source

Mosseri is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Meta Expands Marketing API Support for Instagram Partnership Ads

Meta Expands Marketing API Support for Instagram Partnership Ads

Meta for Developers
Meta for Developers

Official Source

Official Source

Meta for Developers is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Instagram Introduces Schools Partnership Program for Teacher Reporting

Instagram Introduces Schools Partnership Program for Teacher Reporting

Meta
Meta

Official Source

Official Source

Meta is a Official Source. The source has been verified by Swipe Insight team.

Official Source
User and Media Insights Now Available on Instagram API with Instagram Login

User and Media Insights Now Available on Instagram API with Instagram Login

Meta for Developers
Meta for Developers

Official Source

Official Source

Meta for Developers is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Meta Introduces AI-Powered Ad Updates for Facebook and Instagram to Boost Sales

Meta Introduces AI-Powered Ad Updates for Facebook and Instagram to Boost Sales

Meta for Business
Meta for Business

Official Source

Official Source

Meta for Business is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Meta Launches Community Notes Testing on Facebook, Instagram and Threads in US Trending ️‍πŸ”₯

Meta Launches Community Notes Testing on Facebook, Instagram and Threads in US

Meta
Meta

Official Source

Official Source

Meta is a Official Source. The source has been verified by Swipe Insight team.

Official Source

Related Tools

Markifact logo

Markifact

Verified Tool

Verified Tool

Markifact is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Marketing Workflows Powered by AI

Featured
Marketing Auditor logo

Marketing Auditor

Verified Tool

Verified Tool

Marketing Auditor is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Automated audits for Google Ads and Analytics.

Get Featured Here

Showcase your tool in this list.

Contact Us
HypeAuditor logo

HypeAuditor

AI-driven influencer marketing and campaign analytics

Influencer Marketing
Crowdfire logo

Crowdfire

Manage social media and schedule content easily

Organic Social
ContentStudio logo

ContentStudio

Streamlined social media management for brands

Organic Social
Aspire logo

Aspire

Scale influencer marketing for e-commerce brands

Influencer Marketing
Hootsuite logo

Hootsuite

All-in-one social media management and analytics

Organic Social
Dash Hudson logo

Dash Hudson

Manage social media with insights and workflow tools

Organic Social
Sendible logo

Sendible

Manage social media for agencies and brands

Organic Social
Statusbrew logo

Statusbrew

All-in-one social media management and analytics

Organic Social

Get Featured Here

Showcase your tool in this list.

Contact Us