Instagram is testing a new 'Prompt' feature for Feed posts and Reels. Users with access can select this option alongside the current Poll option when writing a caption. The custom prompt will appear at the top of the comments, tagged with an ‘Author Prompt’ label, and cannot be edited after posting.
Why It Matters
- Enhanced Engagement: Similar to Polls, Prompts in comments aim to drive higher engagement through open-ended questions and calls to action.
- Tracking and Encouragement: Prominently displayed prompts help creators and brands track responses and encourage more participation.
- Feature Expansion: Following the success of the Add Yours sticker for Stories, Instagram is expanding poll-related features across the app, including Prompts for Notes and now for comments in Feed and Reels.
This feature is part of Instagram's ongoing efforts to introduce interactive elements to various parts of the app, enhancing user interaction and engagement.
