Instagram Tests Dedicated Tab for Story Highlights

November 11, 2024 at 3:20:13 AM

TL;DR Instagram is testing a new profile layout with a dedicated tab for Story Highlights to enhance visibility and organization. The update includes a Featured Stories tab, dual display functionality, profile grid integration, and enhanced content visibility. Story Highlights will appear in the main profile grid, a new tab, and parallel to the Reels tab. It is currently in a limited rollout phase, hinted by Adam Mosseri, and is being tested in select markets.

Instagram Tests Dedicated Tab for Story Highlights

Instagram appears to be testing a new profile layout feature that introduces a dedicated tab for Story Highlights, enhancing the visibility and organization of featured Stories.

New Feature Details

The update includes:

  • Dedicated Featured Stories tab
  • Dual display functionality
  • Profile grid integration
  • Reels-style organization
  • Enhanced content visibility

Layout Changes

Story Highlights will appear in:

  • Main profile grid
  • New dedicated tab
  • Alongside regular posts
  • Parallel to Reels tab
  • Enhanced visibility position

Strategic Implications

The change offers:

  • Improved content organization
  • Enhanced Story visibility
  • Strategic curation opportunities
  • Better content accessibility
  • Streamlined profile navigation

Development Status

Current status:

  • Limited rollout phase
  • Previously hinted by Adam Mosseri
  • Pending official announcement
  • Testing in select markets
  • Planned profile integration

This update represents Instagram's continued efforts to improve content discovery and profile organization for creators and users.

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Lindsey Gamble
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