Instagram is introducing a new feature called "Creator Insights" to help creators form partnerships with brands. This feature provides a snapshot of a creator's account performance over the last 30 days, including metrics such as follower growth, accounts reached, and accounts engaged.
Key Features
- Creator Insights Display: A new information link on selected creators' profiles that brand accounts can tap to view recent analytics.
- Metrics Covered: The display includes follower growth, accounts reached, and accounts engaged over the past 30 days.
- Data Sharing: Creators can choose to share this information, similar to how they share data in Instagram’s Creator Marketplace.
Availability
- Currently, the "Creator Insights" feature is only available to selected profiles and is viewable only by brand accounts.
- Instagram is considering expanding this feature to more users in the future.
This new feature aims to facilitate more connections between brands and influencers for potential ad partnerships.
