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Instagram Tests 'Creator Insights' for Brand Performance

7 months ago

Instagram is testing a new "Creator Insights" feature that allows brand accounts to view a 30-day performance snapshot of selected creator profiles. This display includes metrics such as follower growth, accounts reached, and accounts engaged. The feature aims to help brands quickly assess the prominence and activity of creators for potential partnerships. Currently, it's available to selected profiles and viewable only by brand accounts.

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