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Instagram Tests 'Creator Insights' for Brand Performance

1 years ago

Instagram is testing a new "Creator Insights" feature that allows brand accounts to view a 30-day performance snapshot of selected creator profiles. This display includes metrics such as follower growth, accounts reached, and accounts engaged. The feature aims to help brands quickly assess the prominence and activity of creators for potential partnerships. Currently, it's available to selected profiles and viewable only by brand accounts.

Automate Meta Ads Creative Generation and Uploading

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Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.