Instagram has introduced a new feature allowing users to livestream exclusively to their Close Friends list. Named "Close Friends on Live," this feature lets users go live with up to three other people, providing a more private and controlled broadcasting experience. This can be used for various activities such as sharing thoughts, catching up, sharing memes, planning trips, doing homework, or just hanging out.
Previously, Instagram's live broadcasts, launched in 2016, were public and accessible to all followers, mainly used by celebrities and influencers. The new feature aims to attract regular users who prefer more private interactions.
This move aligns with Instagram's trend towards fostering more private and curated connections. Last year, Instagram introduced "Notes," a status feature allowing users to update friends with text and emojis, appearing at the top of friends' inboxes for 24 hours. This feature encourages lightweight, private conversations among real-world friends.
As Instagram evolves with a focus on influencers and ads, these new features cater to regular users longing for the platform's original purpose of connecting with real-life friends.
