Instagram is broadening access to its Reels Trial feature, allowing more creators to test their content before full publication. This feature enables users to share Reels with non-followers exclusively, providing a way to gauge performance before wider distribution.
Key aspects of the Reels Trial feature:
- Shared Reels are visible only to non-followers
- Trial Reels do not appear in followers' feeds or on the creator's profile grid
- Creators can manually share successful Reels with all followers
- An option for automatic sharing after 72 hours is available
This update offers several benefits to content creators:
- Opportunity to test new video concepts
- Ability to try different versions of a video (unofficial A/B testing)
- Chance to refine content based on initial performance
The Reels Trial feature allows creators to experiment with their content strategy without risking engagement from their established audience. By providing a "soft launch" option, Instagram aims to encourage creativity and help users optimize their content for better performance.
As this feature becomes available to more users, creators may find it valuable for fine-tuning their Reels strategy and improving overall content quality on the platform.
