Hyphenated Domains and SEO: Google's Stance

According to John Mueller of Google, hyphens in domain names are not a sign of low quality, and therefore, Google does not build that into its ranking algorithm. The idea that hyphenated domains are bad for SEO is a myth, and there is no specific 'hyphen filter' in Google's ranking algorithm.

John Mueller has expressed that he is not a fan of keyword hyphenated domain names. However, he acknowledges that with fewer domain names available, having hyphens in domain names might not be such a bad thing. He suggests focusing on creating something for the long term and not being overly keyword-focused. Mueller emphasizes making something truly awesome that people will ask for by name, even if that includes a hyphen.

John Mueller recommends picking a domain name that is suitable for the long run and advises against being overly keyword-focused. He encourages building something you are proud of and creating an exceptional presence that stands out. He states, 'Make good things, course-correct over time, don't let a domain-name limit what you do online'. The goal should be to create something truly awesome that people will remember and seek out by name, regardless of whether it contains a hyphen.