How to Test CTA Buttons in Ads Manager

May 31, 2024 at 3:01:19 PM

How to Test CTA Buttons in Ads Manager

If you're uncertain about which CTA button to use and want to avoid an A/B test, consider using Dynamic Creative in your ad set. This feature allows you to submit up to 10 videos or images, five primary text options, five headlines, and five descriptions. Additionally, you can submit up to five CTA button options like Subscribe, Learn More, and Sign Up.

View Results

To view results by CTA button, use the Breakdown by Dynamic Creative Element and select Call to Action. This will provide different rows for each CTA option. While this isn't a true split test, it can offer valuable insights. For example, you might find significant differences in performance, helping you decide which CTA to use in future campaigns.

A recent example showed that "Subscribe" was the best-performing option, although the results weren't immediately clear.

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Jon Loomer

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