Summer has arrived in the US, marking the start of a major shopping season with significant discounts. Online searches for "deals" peak in mid-July, surpassing even "vacation" searches, and 44% of shoppers say deal days make them shop more than usual.
Google has introduced new and expanded shopping tools to help consumers find the best deals without opening multiple tabs. Leveraging the 45 billion product listings in its Shopping Graph, Google offers a centralized spot for shopping deals.
Find the Latest Deals
An updated deals destination shows the freshest deals when you search for "shop deals," featuring a carousel of current offers from various retailers. Below the carousel, promotions and markdowns are organized by categories like electronics, apparel, home, toys, beauty, and pets. This allows for easy price comparison, access to product reviews, availability checks, and delivery information.
See Membership Prices
A new feature displays special membership deals, showing both regular and discounted prices for loyalty program members from retailers like BestBuy, Petco, and Minted. This helps shoppers make informed decisions without jumping between sites.
Get Price Insights
Google now provides price insights, showing whether a product's price is high, typical, or low based on historical averages over the past 90 days. This helps shoppers determine if they are getting a good deal.
Track Prices
Shoppers can set up price alerts by clicking the bell icon next to a product's name to track its price. When the price drops, they receive an email or push notification.
Navigating summer deals on Google is made easy with these tools, whether shoppers are waiting for their favorite item to go on sale or getting a head start on holiday shopping. Visit shopping.google.com/deals to start exploring.
