How the Martin family became social media mavens from part-time vloggers

Ben and Lazara Martin started their journey as social media creators with a part-time, pandemic-induced pregnancy vlog. Over time, they expanded their content to include family-friendly material, which helped them gain nearly 8 million followers across various social media platforms. Their engaging content allowed them to strike deals with brands like Huggies, Flexcar, and Applebee’s, turning their vlog into a full-fledged family business.

Lazara Martin emphasizes the importance of branding themselves as a family page. They ensure their content is lighthearted and comedic, suitable for kids and families. They avoid using audios and creating content that might leave a bad impression. By keeping their content PG and family-friendly, they aim to make their brand enjoyable for everyone while being mindful of their audience, which includes brands, kids, and families.

The potential TikTok ban is a significant concern for the Martins. To mitigate the impact, they cross-post their content on other platforms like Instagram and YouTube. They also encourage their followers to follow them on these platforms. Additionally, they are considering creating an email chain to notify their followers about new posts via email or phone, ensuring they stay connected with their audience regardless of the platform.

Ben and Lazara Martin are mindful of their boys' futures and have set up separate savings accounts for them. A portion of their social media income, as well as money from birthdays and other events, is allocated to these accounts. They consider their kids as part of their business, ensuring that anything earned from social media is also theirs.