Google Unveils AI-Powered Transformation of Google Shopping

Google has announced a significant overhaul of its Shopping platform, leveraging AI to enhance the online shopping experience. The update is rolling out in the U.S. starting October 15, 2024.

Key Features of the New Google Shopping:

1. AI-Generated Briefs: Provides top considerations for product searches and relevant product recommendations.

2. Personalized Shopping Home: Offers a feed of shoppable products and videos based on user preferences.

3. Dynamic Filters: Allows users to refine searches based on specific criteria like size or local availability.

4. Enhanced Deal-Finding Tools: Includes price comparison, price insights, and a dedicated deals page.

5. Virtual Try-On Feature: Powered by generative AI and AR shopping tools.

6. Continuous Shopping Experience: Allows users to resume their shopping journey where they left off.

AI Integration:

• Utilizes Gemini models paired with Google's Shopping Graph of 45 billion product listings.
• Experimental AI-generated briefs are open for user feedback to improve accuracy.

Availability:

• Rolling out in the U.S. over the coming weeks.
• Accessible via the "Shopping Tab" on Google Search or shopping.google.com.

This update aims to simplify product research, personalize the shopping experience, and help users find the best prices across various stores.