Google phases out call-only ads by 2027 for responsive search ads

Google is phasing out call-only ads, with new call-only ad creation ending in February 2026 and existing call-only ads stopping serving in February 2027. These will be replaced by Responsive Search Ads with call assets, which leverage Google AI and multiple headlines/descriptions to optimize performance. Advertisers are advised to start migrating immediately to test performance, adjust tracking, and adapt messaging for both calls and clicks. Proactive transition is strongly recommended to ensure smooth adaptation.