Google Clarifies Structured Data Carousels Beta Docs To Add Feature Availability & Markup Location

The Google Structured Data Carousels Beta is a feature currently in beta that allows for the display of structured data in a carousel format on Google search results. It is designed for businesses based in the European Economic Area (EEA) or serving users in the EEA, and is available for travel, local, and shopping queries. The feature is being tested in specific countries for shopping queries, such as Germany, France, Czechia, and the UK.

To add markup for the Google Structured Data Carousels Beta, you must:

1. Pick a single summary page that contains some information about every entity in the list, such as a category page listing 'Top hotels in Paris'.
2. Add the required properties to that summary page.
3. Ensure you do not need to add markup to the detail pages, but you must include the detail page URLs in your summary page's markup.

The markup must be placed on a summary or category page, which is a list-like page that contains information about at least three entities and links out to other pages on your site for more information on those entities.

For eligibility in the Google Structured Data Carousels Beta, the markup must be placed on the summary page of your website. This page should contain some information about every entity in the list and link out to specific detail pages for more information. You do not need to add markup to the detail pages themselves, but their URLs must be included in the summary page's markup. The feature does not support scenarios such as an all-in-one page where 'details' are anchor points within the same page.

The requirements for the URL structure in the Google Structured Data Carousels Beta include:

• The canonical URL of the item detail page must be provided (for example, the standalone page for a single hotel or vacation listing referenced in the summary page).
• All URLs in the list must be unique and live on the same domain or subdomain as the summary page.
• Anchor links within a summary or category page are not supported; your site must have standalone detail pages for each item in the list.

The Google Structured Data Carousels Beta feature is currently available only in European Economic Area (EEA) countries, on both desktop and mobile devices. It is available for travel, local, and shopping queries, with shopping queries being tested first in Germany, France, Czechia, and the UK.