Google Analytics has launched a new Consent Settings Hub to help businesses manage and monitor consent signals for users in the European Economic Area (EEA). This update comes as part of Google's commitment to strengthening its EU User Consent Policy (EU UCP) enforcement.
The new hub, accessible through Google Analytics Admin under Data collection and modification, provides a centralized location for managing consent-related functions. Users can now:
- Monitor consent signal collection across property streams
- Review consent-related diagnostics
- Understand Analytics' use of consent signals
- View EEA traffic percentages and potential impact on analytics data
