Google Analytics 4 (GA4) is rolling out a significant usability improvement, enabling users to filter standard reports directly by Event Name. The feature was first observed in the GA4 demo property, marking a notable enhancement to GA4's reporting capabilities.

Key Update Details

• Direct filtering by Event Name now possible in standard reports
• Currently visible in GA4 demo property
• Feature not yet widely available across all properties
• Eliminates need for previous workarounds

This update streamlines data analysis workflows by allowing analysts to quickly isolate specific event data without implementing complex filtering solutions or custom reports.

Keywords: Google Analytics 4, GA4, event tracking, analytics reporting, data filtering, digital analytics, event name filter